Brad Bennett has spent the past 20 years in advertising and co-founded Wildfire Marketing in 2002. Over the past 2 years he’s focused on becoming an expert in the digital marketing space and has crafted his knowledge in such a manner to help clients and marketing practitioners understand the tools in the marketing tool box. He has spoken on the topic for numerous organizations in an effort to educate others in the community on the importance of digital marketing for business success.

Bruce Carlisle has 30 years of experience in advertising, PR, promotions, direct response and digital marketing. In 1996 Bruce co-founded SF Interactive, at the time one of the nation's first full-service interactive marketing agencies. Since then, he launched Digital Axle, a metrics-driven digital strategy and media services consultancy. He has been published in Fortune, The Wall Street Journal, CNN, and Advertising Age and is a frequent speaker at 4As events.

Presented by Wildfire | Offered through Office of Continuing Studies at North Carolina A&T State University | Funding provided by Piedmont Triad Partnership through a
grant awarded under the Workforce Innovation in Regional Economic Development (WIRED) program as implemented by the U.S. Department of Labor.